Case Study: Intertrust Group achieves £6.26M pipeline with durhamlane

Intertrust Group generates £6.26M pipeline with Durhamlane

Intertrust Group, a global leader in financial administration services, faced a challenge in generating meaningful sales pipeline from cold prospecting for its Funds and Corporate service lines across key international markets. To accelerate growth, they partnered with sales specialist durhamlane to implement a new outbound sales development function.

durhamlane built a bespoke outbound sales development function complemented by digital marketing support to generate and convert leads. Over a 3.5-year engagement, the partnership produced 1,028 marketing qualified leads, 525 sales qualified leads, and an estimated pipeline worth £6.26 million. The value delivered was clear, as Intertrust Group doubled the size of the campaign after the first six months and continued the partnership until the company was acquired.

Intertrust Group