Case Study: Insurercore achieves 495 opportunities in 6 months with Durhamlane

Insurercore generates 495 opportunities in 6 months with Durhamlane

Insurercore, a newly launched insurtech start-up, needed to quickly onboard users to its digital platform for insurance brokers and underwriters. The challenge was to generate significant broker activity to make the platform valuable and drive revenue post-launch. To meet this challenge, they partnered with sales development vendor Durhamlane for outbound sales development and new customer acquisition services.

Durhamlane implemented a solution where in-depth platform demos doubled as product research, gathering valuable broker feedback to shape development. This approach created 495 opportunities and secured 228 verbal platform sign-up agreements for Insurercore within six months. The market intelligence gathered directly influenced the product roadmap, and the project's success led to three renewals with Durhamlane, evolving into a fully integrated B2B sales service.

Insurercore