Case Study: Graphnet achieves 43% conversion from 14 NHS target accounts with durhamlane

Graphnet converts 43% of 14 NHS accounts with Durhamlane

Graphnet, a leader in integrated care record and population health solutions, faced a challenge when a new NHS regulatory deadline put all of its target healthcare regions in-market simultaneously, creating intense competition. To generate opportunities and gather market intelligence across 14 net-new target accounts, Graphnet engaged vendor durhamlane for an account-based sales development and new customer acquisition campaign.

durhamlane implemented a coordinated account-based marketing strategy, using a blend of sales and marketing techniques to build a web of influence within each target organization. The campaign successfully engaged all 14 target accounts, converting 43% into sales-qualified leads. This resulted in six opportunities entering the pipeline or tender process, with valuable market intelligence gathered from every single target.

Graphnet