Case Study: Fluke Corporation doubles SQL target with durhamlane's outsourced SDRs

Fluke Corporation doubles SQL target in 6 months with Durhamlane

Fluke Corporation, a manufacturer of test and diagnostic equipment, faced the challenge of having too many marketing qualified leads for its sales team to handle. With 100-200 monthly MQLs, promising leads were going cold. Fluke engaged durhamlane and its outsourced SDR service for inbound lead conversion to address this capacity issue.

durhamlane implemented a team of outsourced SDRs to qualify these inbound leads and re-engage hundreds of dormant contacts. The solution delivered 48 sales-qualified opportunities in six months, double the target, and generated an estimated $18.30 in sales pipeline for every $1 invested.

Fluke Corporation