Case Study: Clarity Informatics achieves £4M pipeline and 400% ROI with Durhamlane

Clarity Informatics builds £4M pipeline and achieves 400% ROI with Durhamlane

Clarity Informatics, a healthcare technology service provider, faced the challenge of launching their new product, TeamNet, into the notoriously hard-to-reach NHS primary care market. They needed a go-to-market partner to help them rapidly build market share and scale quickly. They partnered with durhamlane to overcome this sales challenge.

durhamlane implemented its 'Selling at a Higher Level' methodology, engaging senior decision makers in outcome-based conversations. They identified relevant contacts, generated and nurtured opportunities, and set up meetings and product demos for the Clarity team. This approach generated 215 sales-qualified opportunities and over £4 million in pipeline, delivering a 400% return on investment over the four-year partnership.

Clarity Informatics