Case Study: Centrica Business Solutions achieves 890 qualified opportunities and 174% ROI with Durhamlane's outbound SDR team

Centrica Business Solutions generates 890 opportunities and 174% ROI with Durhamlane

Centrica Business Solutions, a corporate energy solutions provider, faced the challenge of generating new business in the highly volatile and price-driven UK energy market. They needed to champion a consultative sales approach to stand out from competitors. To achieve this, they partnered with sales development vendor durhamlane for outbound sales development services.

durhamlane built a dedicated outbound team with utility-sector expertise to target high-energy-consuming enterprises. This data-driven, solution-led approach generated 890 qualified sales opportunities and 340 closed-won deals over five years, converting at 38% and delivering a 174% ROI against gross margin for Centrica Business Solutions.

Centrica Business Solutions