Case Study: Belden achieves 86 SQLs and £300k pipeline with Durhamlane

Belden generates 86 SQLs in 10 months with Durhamlane

Belden, a leading global supplier of network infrastructure solutions, sought to transition from traditional catalogue selling to a consultative, solution-based sales approach. To address this challenge, they partnered with sales development vendor durhamlane to implement a dedicated outbound sales development and new customer acquisition service.

durhamlane deployed a team of four full-time Sales Development Representatives who used a customer-centric prospecting strategy to identify and engage target accounts. This solution generated 86 sales-qualified leads, an estimated £300,000 in pipeline, and over £20,000 in closed-won revenue within the first 10 months, successfully powering Belden's shift to a new sales motion.

Belden