Case Study: AdvisorStream enters the UK market in 90 days with durhamlane

AdvisorStream lands in the UK in 90 days with Durhamlane, generating 41 opportunities

AdvisorStream, a Canadian FinTech provider of an automated digital marketing platform for financial advisors, faced the challenge of entering the UK market where it was unknown. To support its land-and-expand growth strategy, it engaged the sales experts at durhamlane for their knowledge of the nuances of the UK financial sector.

durhamlane implemented a data-led campaign focused on the independent financial advisor (IFA) segment. This solution generated 41 opportunities in just three months, with 63.8% of them being marketing-qualified leads, successfully creating a strong pipeline and providing AdvisorStream with the crucial market knowledge to grow its UK presence.

AdvisorStream