Case Study: ADLINK Technology achieves $5M+ pipeline from one SDR with Durhamlane

ADLINK Technology generates $5M+ pipeline with Durhamlane

ADLINK Technology, a manufacturer of embedded computing applications, faced difficulty generating new leads for growth as their sales team was primarily focused on closing business and events. They approached durhamlane to help build an inside sales model and drive new customer acquisition.

durhamlane implemented an outbound sales development program, starting with a proof of concept that expanded into a long-term partnership supporting multiple business units. The solution generated 159 sales-qualified leads and over $5 million in pipeline from a single full-time SDR, delivering approximately seven qualified opportunities per month.

ADLINK Technology