Case Study: TNT Business Solutions achieves 10x more qualified leads and 60-80% data enrichment with Dun & Bradstreet Market Insight

TNT turns leads into gold with Market Insight

TNT, a global express delivery company operating in more than 200 countries with a particularly strong presence in Europe, needed to increase leads and gain deeper insight into customers and markets during a difficult economic climate. The challenge was to harmonize data and processes across international operations to improve marketing and sales efficiency and find new growth opportunities—even in mature regions.

TNT implemented Dun & Bradstreet’s Market Insight worldwide, combining D&B data with TNT’s internal records and harmonizing systems and processes. The solution delivered up to a 10x improvement in conversion from suspects to prospects, enriched 60–80% of the business database, and generated many new qualified leads (including in mature markets) by revealing parent/subsidiary relationships, lookalikes and cross‑sell/up‑sell opportunities; TNT continues to expand use of the tool across its global network.

TNT Business Solutions

Laurens Liezenberg

Business Development Manger