Case Study: Global Insurance Company achieves 92% Salesforce D‑U‑N‑S® match rate and faster deduplication with Dun & Bradstreet

There’s Value to Be Found in That Unused Data

A global insurance company confronted twenty years of fragmented, ungoverned data from acquisitions and manual lead entries that left Salesforce cluttered with incomplete, inconsistent and duplicate records. Their challenge was to validate, enrich and consolidate this data into a single trusted “golden” record repository to enable reliable insights and operations.

By deploying D&B Optimizer for Salesforce and the Dun & Bradstreet Data Cloud, the team increased records matched to a D‑U‑N‑S® Number from 37% to 92%, with 67% of matches at high confidence, rapidly merged duplicates (saving manual work on more than 12,000 records) and accelerated deduplication and onboarding processes. The project improved data quality and integration for sales and marketing and set the company on a path to expand master data governance across other functions.