Case Study: Private National Staffing Agency achieves shorter sales cycles and faster pipeline growth with Dun & Bradstreet D&B Hoovers

Private National Staffing Firm Boosts Growth with Deeper Sales Insights

Private National Staffing Agency, a national staffing firm serving craftspeople and skilled tradespeople, needed a better sales process to find the right prospects, reduce manual work, and target industries like shipyards, construction, renewable energy, and manufacturing. The team was struggling with inefficient prospecting, mixed data quality, and cumbersome systems, so it looked for a more effective way to build targeted account lists and enrich CRM records.

Dun & Bradstreet implemented D&B Hoovers integrated with Salesforce to provide real-time B2B data, deeper account insights, and easier list-building with contacts, triggers, and decision-maker details. With Dun & Bradstreet, the company shortened sales cycles, accelerated pipeline growth, and improved marketing ROI; the sales team also scaled from 3 to nearly 50 people while making prospecting more efficient and effective.