Case Study: Pork Barrel BBQ achieves support from 6,000 retailers nationwide with Dun & Bradstreet Credibility Concierge™

Pork Barrel BBQ Wins the Support of 6,000 Retailers Nationwide

Pork Barrel BBQ—founded by Brett Thompson and Heath Hall—grew from two friends’ passion for competition-grade barbecue into a nationally recognized brand (Shark Tank exposure, award-winning sauces, rubs, and bacon jerky). Rapid demand brought large orders and rising production costs, and the company struggled with cash flow and proving credibility to bigger retailers and lenders as it scaled.

Pork Barrel engaged Dun & Bradstreet’s Credibility Concierge to build and explain its business credit profile, securing stronger scores and a bank line of credit that eased capital constraints. With improved credibility and financing, the company landed multiple retail contracts and expanded into 10,000 stores, including 6,000 retail chain locations nationwide.

Pork Barrel BBQ

Brett Thompson

Chief Executive Officer