Case Study: Pitney Bowes achieves a single, clean customer view through de-duplication and enrichment with Dun & Bradstreet

Pitney Bowes Merges its Software to D&B Data For Clean Customer Profiles

Pitney Bowes, a $3.8B global technology company serving more than 1.5 million clients, faced a fragmented CRM after acquiring 93 businesses: duplicate, incomplete and outdated records left executives with unreliable contact data and no single view of customer interactions. That data quality problem hindered account management, forecasting and personalized outreach, prompting a corporate “Single View Data Quality Project.”

Pitney Bowes migrated CRM data to Salesforce and ran its Spectrum customer information management platform alongside Dun & Bradstreet’s WorldBase to standardize addresses, validate and enrich records with D‑U‑N‑S Numbers, and de‑duplicate via nightly batches, confidence scores and data‑steward reviews. The effort immediately flagged 102,000 potential duplicates, added 827,000 D‑U‑N‑S Numbers, corrected 177,000 mismatches, standardized 92% of U.S. and 65% of European addresses, and delivered a unified 360° customer view that improved marketing, cross‑division sharing and downstream analytics.

Pitney Bowes

Amy Collins

Business Support and Governance Manager