Case Study: Workday Adaptive Planning achieves 220% growth over two years with Dun & Bradstreet

Partnering with Dun & Bradstreet helped Adaptive Insights grow 220% over two years

Adaptive Insights, a Silicon Valley software company that provides cloud-based planning, analytics and reporting tools for finance teams, needed better customer insight to sustain rapid expansion. As the company scaled—doubling in 2012 and growing 60% in 2013—it faced the challenge of assessing customer/payment activity and obtaining up-to-date contact and company data to fuel its Eloqua marketing automation and prioritize outreach.

Adaptive Insights partnered with Dun & Bradstreet to feed reliable customer data into an automated “new name” upload process, improving targeting, contact identification and the ability to avoid poor-fit prospects. The integration accelerated database growth, saved time through automation, and helped drive a 220% increase in business over two years while enabling the company to deliver more value to its end users.

Workday Adaptive Planning

George Coughlin

Marketing Director