Case Study: Neopost achieves a unified, de-duplicated customer view with Dun & Bradstreet

Neopost D&B is Critical For Our Customer Data Transformation

Neopost, a global provider of mailing, digital communications and shipping solutions serving more than 800,000 customers, needed to modernize its customer data as its business shifted to digital. The company struggled with fragmented systems, complex integrations and long-standing duplicate records across CRM and ERP systems, and prior in-house efforts over a decade hadn’t achieved a reliable, single view of customers and prospects.

Neopost partnered with Dun & Bradstreet, turning over millions of records for D&B’s Optimizer and Data Integration Batch services plus quarterly refreshes and reference lookups. D&B de‑duplicated and standardized the data, established automated weekly additions and quarterly scans, and provided a single-source approach for new marketing lists—resulting in a clean, de‑duped Salesforce environment, better-targeted customer service, and improved ability to act on predictive insights.

Neopost

Greg McLaughlin

CRM Director, Neopost North America