Case Study: Test and Measurement Company achieves trusted customer intelligence and scalable growth with Dun & Bradstreet

Mastering Data for Strategic Growth

A global test-and-measurement equipment and software company with nearly 50 years of history crossed the $1B revenue mark and confronted a new growth challenge: its legacy customer data was fragmented and duplicated, obscuring corporate hierarchies and preventing clear insights into customer health, acquisition, and long-term opportunities. To reach the next wave of growth the company needed a centralized, standardized customer master record and reliable customer intelligence to inform go-to-market and strategic decisions.

Working with Dun & Bradstreet, the company implemented a master-data approach using the D-U-N-S Number® for entity definition, de-duplication, and hierarchy resolution, enriched accounts with third-party data, and built a structured repository connected to its analytics environment. The result was a trusted, segmented view of customers that improved sales and marketing prioritization, clarified acquisition vs. subsidiary activity, enabled repeatable decision-making solutions, and set the stage to scale and institutionalize these capabilities across the enterprise.