Case Study: L’Oréal closes more deals, reduces bad debt and drives 5–10% growth with Dun & Bradstreet

L’Oreal Brandishes a Beautiful Bottom Line

L'Oréal, a century-old global leader in beauty, needed better ways to drive new business while managing credit risk. The company sought higher-quality leads, faster deal-closing with the right customers, data-driven profitable growth, and fraud detection to support sales and finance alignment.

Dun & Bradstreet supplied D&B Business Credit Reports, D&B Direct and Lead Generation, delivering accurate leads and credit insights that improved visibility into opportunities and risks and boosted sales–finance collaboration. Results included up to a 5% improvement in the quote-to-cash cycle, a 5–10% reduction in bad debt, and 5–10% increased business growth.

L’Oreal

Jon Kromenhoek

Managing Director