Case Study: Ingram Micro achieves $1.3B in incremental product revenue and scalable predictive analytics with Dun & Bradstreet

Ingram Micro’s Global Business Intelligence & Analytics Center drives profitable growth partnering with Dun & Bradstreet

Ingram Micro, the world’s largest wholesale distributor of IT products—selling for 1,300+ manufacturers through 200,000 resellers to millions of end customers—faced a fragmented transactional data landscape that limited its ability to make predictive, data-driven decisions. Since 2007 the company partnered with Dun & Bradstreet to match and append customer records, unify firmographic and linkage data, and create a single source of truth for analytics.

The solution was the centralized Business Intelligence Center, which standardized data flows, adopted D&B matching and the D‑U‑N‑S® key, and scaled a team of 30+ analysts and data scientists to build machine‑learning models and BI programs. The effort supported tens of thousands of resellers and 30M annual orders in the U.S., was replicated globally, and delivered measurable impact: $1.3 billion in incremental product revenue and $42 million in incremental gross profit since 2011.

Ingram Micro

Jeet Mukherjee

Vice President of Global BI and Analytics