Case Study: Industrial Solutions Company achieves better prospect targeting and digital marketing insights with Dun & Bradstreet

Industrial Solutions Company Uses Insights to Reach the Right Prospects

Industrial Solutions Company, a long-time B2B industrial parts provider, needed a better way to understand digital buyers and reach the right prospects as customer behavior shifted online. Its marketing team was struggling with noisy historical data, limited visibility into website visitors, and a mostly manual approach to targeting and personalization. Dun & Bradstreet and its D&B Rev.Up ABX platform were introduced as part of the company’s effort to modernize its sales and marketing approach.

Using Dun & Bradstreet’s D&B Rev.Up ABX, Industrial Solutions Company built a stronger data foundation, connected its martech stack, and began activating campaigns with native connectors and automated lead processes. The result was the ability to quickly create tailored campaigns, gain deeper insight into ideal customer profiles, and improve marketing optimization. The company also reported better understanding of web traffic and progress toward a full-loop lead funnel with automated lead routing.