Case Study: Ricoh achieves a 50% campaign efficiency boost and clean, actionable B2B data with Dun & Bradstreet Workbench Data Optimizer

How Sustainable Data PracticesDrive Campaign Success at Ricoh USA

Ricoh USA, a leading U.S. document management and solutions company, faced significant data-quality challenges that undermined its marketing: 60–70% of accounts lacked contacts, many duplicate records existed, systems (CRM and marketing automation) were not integrated, and incomplete or inaccurate firmographic data and deliverability concerns made targeted segmentation and ABM ineffective.

Ricoh implemented Dun & Bradstreet’s Workbench Data Optimizer to cleanse, match (DUNSRight®, CleneStep™) and enrich records, append D‑U‑N‑S® Numbers, and enable real‑time form enrichment in Eloqua—improving CRM sync, shortening web forms, and expanding ABM reach. The cleanup delivered faster, more accurate segmentation and targeting, roughly a 50% efficiency boost, data-quality rates rising from single digits to about 86% on average, up to 10% higher campaign conversions, and ongoing benchmarking to sustain improvements.

Ricoh

Erin Faust

Director Of Marketing