Case Study: Good Funding achieves scalable direct mail success with Dun & Bradstreet

How Good Funding Leverages Dun & Bradstreet Data to Drive Direct Mail Success

Good Funding, a provider of short-term working capital for small businesses, needed reliable mailing lists to improve direct mail conversions. Before working with Dun & Bradstreet, its campaigns underperformed because poor-quality business data made it hard to reach the right audience, prompting the team to adopt D&B Market Insight.

Using Dun & Bradstreet’s D&B Market Insight, Good Funding scaled its direct mail strategy with higher-quality, more actionable data. The company doubled its licensed names and quadrupled response rates, improving customer acquisition and campaign efficiency while better aligning prospects with its ideal customer profile.

Good Funding

Ben Gold

Chief Executive Officer