Case Study: Global Technology Leader achieves sales and marketing alignment and real-time account identification with Dun & Bradstreet (D&B Visitor Intelligence)

Global Technology Leader Drives Sales and Marketing Alignment with Digital Audience Transparency

A global technology leader and its infrastructure-focused subsidiary needed better visibility into how key accounts engaged with their web properties. Marketing and sales struggled to prioritize hundreds of accounts because anonymous web traffic and a prior probabilistic matching solution couldn’t be reliably tied to the company’s D-U-N-S®-based account assignments in Salesforce, creating a disconnect between online behavior and offline sales efforts.

They piloted D&B Visitor Intelligence to deterministically identify anonymous visitors and map them to D-U-N-S® Numbers, integrating results into Adobe Analytics, Tableau, and Salesforce. This provided real-time, account-level dashboards and alerts at scale (over 75M page views/month), enabling Sales to surface in-market leads, prioritize outreach, uncover buying intent, and improve marketing-sales alignment with measurable early wins.