Case Study: Global Technology and Services Firm achieves millions in savings and faster cash flow with Dun & Bradstreet

Global Technology and Services Firm Saves Millions and Stimulates Cash Flow by Improving Customer Data Accuracy

Global Technology and Services Firm partnered with Dun & Bradstreet to improve customer data accuracy and master data matching as part of its MDM program. The company was struggling with unmatched and low-confidence records, slower response times, and inconsistent customer information across the enterprise, which affected sales, risk management, and overall efficiency.

Dun & Bradstreet used data quality assessment, match optimization, data stewardship, and alternative matching techniques to improve results. The match rate rose from 92% to 95%, French entity matches increased by 12 points, and the firm’s determination rate for government-owned entities improved by 20 points. The customer also reduced resources by about 60%, cut response times from 24 hours to minutes, and reported savings of around $2 million over a few years.