Case Study: Getty Images achieves a 360-degree customer view and accelerated sales with Dun & Bradstreet

Getty Images Transforms its Data Strategy to Get a Better Picture of its Audience

Getty Images, led by Greg McLaughlin, Vice President of Global Sales Operations, faced the challenge of streamlining and optimizing its global sales, marketing, and customer support processes—starting with unreliable, scattered master data. To drive more pipeline, faster close rates, and higher sales productivity while delivering better customer experiences, the company needed a trusted 360-degree view of customers across dozens of offices and systems.

Getty Images implemented a master data strategy with disciplined governance, process changes to reduce duplicate data creation, and regular data refreshes, and partnered with Dun & Bradstreet to enrich and organize records. The team cleaned and structured CRM data and executed a rapid global CRM rollout (30 offices across 20 countries), resulting in a unified customer view, improved sales efficiency, accelerated closes, and smoother, more consistent customer experiences.

Getty Images

Greg McLaughlin

Vice President, Global Sales Operations