Case Study: First Horizon Bank achieves personalized, measurable growth with Dun & Bradstreet

First Horizon Bank Delivers Personalized Experiences to Drive Growth

First Horizon Bank needed to accelerate its transformation in financial services and turn its wide range of data into more personalized, measurable customer experiences. To support the FirstHorizon360 vision, the bank worked with Dun & Bradstreet, using solutions such as D&B Connect, D&B Rev.Up ABX, and D&B Hoovers to strengthen its data foundation and improve commercial targeting and engagement.

Dun & Bradstreet helped First Horizon Bank link records to D-U-N-S Numbers, enrich customer and prospect data, identify corporate relationships, and power audience segmentation, identity resolution, and sales prospecting. The result was more connected omnichannel experiences, improved campaign workflows and messaging, and better funnel performance measurement across awareness to conversion, with gains in efficiency, data accuracy, and ROI.

First Horizon Bank

Jason Scott

Senior Vice President, Marketing Technology & Operations