Case Study: F5 Networks achieves 80% more D-U-N-S assignments and improved CRM data quality with Dun & Bradstreet

F5 Leverages Dun & Bradstreet’s quality data in its CRM to ramp up their ROI

F5 Networks, a Seattle-based leader in application delivery networking, needed to better leverage its CRM and MDM investments to support fast, scalable growth. The company sought clearer visibility into existing accounts and top-tier customers, easier prospect identification, improved lead distribution and deeper industry insight to accelerate sales and expand accounts.

F5 integrated Dun & Bradstreet’s batch-matching and enrichment services to assign D-U-N-S® Numbers, automatically cleanse and refresh customer records, and link accounts via corporate family trees. The result was an 80% increase in customers with D-U-N-S Numbers, dramatically improved global data quality, faster prospecting and cross-sell identification, and more effective, streamlined sales and data management.

F5 Networks

Andrea Jagla

Senior Manager, Sales Operations