Case Study: Cushman & Wakefield achieves successful master data management with Dun & Bradstreet

Dun & Bradstreet Provides Successful Master Data Management

Cushman & Wakefield, a global real estate firm with more than 50,000 employees in 400 offices across 60 countries, needed to strengthen its master data management approach and improve the quality of its CRM data. As the company expanded its data management journey, it worked with Dun & Bradstreet and its D-U-N-S Number certification capability to support its “golden records” in Salesforce.

Dun & Bradstreet helped Cushman & Wakefield build its CRM foundation through Cushman Global for Salesforce and then move into D-U-N-S matching for record certification. The result was a more structured master data management process with a clearer path toward data stewardship, hierarchy management, and ongoing monitoring to improve data quality across the organization.

Cushman & Wakefield

Jackie McBrady

Senior Director, Lead-Finance Applications EMEA