Case Study: Bank of America Merchant Services achieves up to 39% larger lead funnel and higher campaign response and sales close rates with Dun & Bradstreet

Dun & Bradstreet Helps Bank of America Merchant Services Make the Sale

Bank of America Merchant Services, a leading payments provider for retail and e-commerce, needed to boost campaign response rates, capture more digital prospects, and improve the accuracy of contact-level data to better reach potential customers. To address these challenges, they partnered with Dun & Bradstreet to sharpen their sales and marketing targeting.

Dun & Bradstreet delivered business identity resolution, marketing intelligence and NetProspex contact data to create tailored sales and marketing experiences and increase content engagement. The result: up to a 39% increase in lead-funnel size, up to a 39% improvement in campaign response rates, and up to a 24% lift in sales close rates.

Bank of America Merchant Services