Case Study: DSCI doubles online conversions and improves targeting & segmentation with Dun & Bradstreet

DSCI Improves Targeting & Segmentation Driving 2X Increase in Online Conversion

DSCI, a managed network services provider serving businesses across the Northeast U.S., was rolling out Marketo to improve lead generation but faced a critical barrier: poor, aging contact and company data. With prospect records up to a decade old and no reliable way to identify accurate or relevant contacts, the marketing automation investment risked delivering weak results and wasted spend.

DSCI partnered with Dun & Bradstreet to cleanse and enrich its database using the D&B Workbench Data Optimizer and real-time enrichment connectors for Marketo, removing bad emails and appending firmographic and geographic data for better segmentation. The workstream doubled online conversion performance—email deliverability rose 42%, data completion reached 90%, and form conversion rates climbed from 5% to 11%—while reducing manual work and enabling more targeted, measurable campaigns.

DSCI

Stacey Corbin

Marketing Communications Manager