Case Study: CareerBuilder achieves smarter sales enablement and targeted account scoring with Dun & Bradstreet

Data Dialogue CareerBuilder Provides Insights for Sales Enablement

CareerBuilder, a global leader in human capital solutions, shifted from transactional advertising to complex software sales with longer cycles, creating a need for smarter, more consistent account intelligence and CRM consolidation. Maggie Palumbo, Director of Sales Productivity, faced fragmented governance, thousands of untargeted accounts for some reps, and limited visibility into global hierarchies that hindered effective selling and expansion.

The company standardized data in a warehouse, used Dun & Bradstreet inputs (geography, SIC, employee counts, D-U-N-S Numbers) and Integration Manager to score and link records, and brought global teams onto one CRM. That approach surfaced high-value opportunities, improved targeting and sales enablement, and created the transparency and hierarchy insight needed to optimize resources and support CareerBuilder’s global growth.

CareerBuilder

Maggie Palumbo

Director of Sales Operations