Case Study: Dan Martinez & Associates achieves faster sales growth with Dun & Bradstreet D&B Hoovers

Dan Martinez & Associates Powers Sales Success with D&B Hoovers

Dan Martinez & Associates, a Texas-based state sales and use tax consulting firm, needed a better way to find accurate decision-maker contact information and reach the right prospects faster. Before using Dun & Bradstreet’s D&B Hoovers, gatekeepers and manual research were slowing outreach and limiting the firm’s growth potential.

With Dun & Bradstreet’s D&B Hoovers, the sales team gained customizable lists, an easy-to-use interface, and CRM integration to streamline prospecting and outreach. The result was better sales performance, including closed contracts that were previously out of reach, cold leads turned into deals, and one client’s tax liability reduced by over $1M.

Dan Martinez & Associates

Guido Salas

VP of Marketing & Engagement Services