Case Study: CDW achieves instant credit decisions and $1.4B in approved limits with Dun & Bradstreet

CDW finds path to smarter growth and stronger customer relationships with “Instant Credit” Limit Recommendations

CDW, a Fortune 500 provider of integrated IT products and services with hundreds of thousands of customers, needed to speed and standardize its credit risk decisions to optimize the quote-to-cash cycle. With more than 250,000 customers and high volumes of sales requests, the company sought faster credit decisions, improved operational efficiency across sales and credit teams, and a consistent risk-based approach aligned to company policy.

Dun & Bradstreet implemented D&B DecisionMaker for DNBi with D&B Web Services and a custom credit-limit model, adding an “Instant Credit” button in CDW’s CRM that returns automated “Approved” or “Credit Review Required” decisions in seconds and automatically updates order and finance systems. Since launch, more than 70,000 customers have been evaluated, over $1.4 billion in immediate credit limits approved, and more than $200 million in sales generated from customers approved through the Instant Credit process, while eliminating manual re-keying and improving efficiency.

CDW

Jason Housinger

Director of Credit