Case Study: Autodesk gains customer understanding with Dun & Bradstreet

Autodesk - Customer Case Study

The customer, Autodesk, needed to gain a deeper understanding of its customers by ensuring it had accurate and reliable data on the companies and individuals it was selling to. To address this challenge, Autodesk partnered with the vendor Dun & Bradstreet to improve its data quality and governance processes.

Dun & Bradstreet provided the solution, enabling Autodesk to build a foundational understanding of its customers and partners. This accurate data served as the critical first step, allowing Autodesk to then connect additional information and execute its go-to-market strategy more effectively by knowing exactly who they were selling to.

Autodesk

Patrick Booher

Director of Enterprise Data Management