Case Study: Zipcar achieves 40% lead conversion with DueDil

Zipcar - Customer Case Study

Zipcar, a leading car-sharing company with more than 11,000 vehicles worldwide, needed a way to reach small businesses before competitors did. To do this, it turned to Duedil’s company data and business intelligence platform to identify and target promising new customers.

Using Duedil’s continuously refreshed UK and Ireland company database, geolocation insights, and financial segmentation data, Zipcar launched a direct mail campaign to newly incorporated businesses. The result was a 40% lead conversion rate, and Duedil became Zipcar’s main tool for identifying new business opportunities as the company prepared to expand across Europe.

ZipCar

Andrew Daley

VP of Acquisition