Case Study: Trainline boosts proactive lead generation with DueDil

Trainline - Customer Case Study

Trainline, the UK’s leading online train ticket retailer, was growing rapidly but its business development team was hindered by a reactive sales approach and a slow, costly internal credit-checking process for prospective clients. To support its growth targets, Trainline needed a faster way to identify and research business development leads.

DueDil provided Trainline with access to a live database of companies across the UK and Ireland, along with segmented, bespoke data and advanced keyword search to uncover new customer targets. With DueDil, Trainline increased proactively sourced leads by 25% in the first three months, grew its pipeline by nearly one-third, and achieved a 12x first-year ROI, transforming its sales team into a more focused proactive unit.

Trainline

Mike Lambrou

Head of Business Development