Case Study: Smart Pension boosts sign-ups and revenue with DueDil

How DueDil improves conversion rates and safeguards Smart Pension’s customer journey

Smart Pension, a UK-based provider of auto-enrolment workplace pensions for SMEs, faced the challenge of high customer drop-off rates caused by a long and complicated sign-up process for new clients. To improve conversion and streamline onboarding, they turned to vendor DueDil for a solution.

Using DueDil's API prepopulator tool, Smart Pension automatically filled in custom fields with verified company data during registration. This created a seamless customer experience that significantly reduced drop-offs. DueDil's solution is credited with helping to generate 70% of Smart Pension's total revenue, with the company's co-founder stating they would have achieved barely 30% of their sign-ups without it.

Smart Pension

Will Wynne

Co-founder and MD