Case Study: Vivid Seats drives continuous discovery and iteration with dscout

Vivid Seats talks to 1–2 customers a week with dscout

Vivid Seats, a major online ticket marketplace, partnered with the research platform dscout to implement a program of continuous discovery. Their challenge was to stay on top of their users' rapidly changing needs and behaviors to ensure their product remained relevant and competitive.

The solution implemented by dscout was a continuous weekly research program where Vivid Seats conducted interviews with one or two customers each week. This allowed them to gather immediate feedback on new releases and monitor user experience over time. While specific metrics are not provided in the text, the result was a process that enabled the team to make faster, more informed product decisions based on real user evidence rather than assumptions, fostering a culture of ongoing learning and iteration.

Vivid Seats