Case Study: Vivid Seats accelerates continuous discovery and designer-led UX research with dscout

Vivid Seats gets customer feedback in half a day with dscout

Vivid Seats, a ticket marketplace, faced a challenge in keeping its UX research aligned with the rapid pace of product development. Their research team often lacked the full context behind stakeholder requests, which limited their effectiveness. To address this, they partnered with the vendor dscout to implement a program of continuous discovery research.

The solution from dscout provided a streamlined recruiting platform, enabling Vivid Seats to easily find and interview one to two users per week. This allowed them to gather rapid qualitative feedback on new releases and prototypes. The program exponentially increased research capacity by empowering designers to lead studies, fostered cross-functional empathy, and delivered immediate wins, such as capturing user delight and improving accessibility.

Vivid Seats