Case Study: Verizon Tests Physical Prototypes Remotely with Dscout

Verizon achieves cost savings and more actionable insights with dscout

Verizon, a multinational telecommunications company, needed to find innovative ways to conduct physical product research, such as testing remote controls, in a remote environment during the onset of COVID-19. Their challenge was to collect meaningful insights and partner with design teams remotely. Verizon partnered with dscout to improve and scale their remote product research using an unmoderated diary mission and follow-up interviews.

dscout provided a platform for recruiting and executing the research, which included a mission structure that minimized user downtime. This allowed Verizon to conduct remote testing that delivered the benefits of in-person labs, observe users in a more naturalistic environment, and study a more diverse set of users. The solution resulted in more actionable insights and came with significant cost savings for Verizon.

Verizon