Case Study: Uber builds stronger rider-driver connections with dscout

Uber improves rider-driver connections with dscout’s mini ethnography project

Uber sought to better understand the relationship between its riders and drivers to foster more meaningful connections during trips. To achieve this, the company's Director of User Experience Research utilized dscout to conduct a mini ethnography project, aiming to discover what personal information both parties wanted to share and learn about each other.

Using dscout's platform for media-rich surveys and interviews, Uber gathered qualitative stories that provided depth behind their vast quantitative data. The solution successfully enabled the creation of Driver Profiles, which gave riders more comfort and insight into who was picking them up and allowed drivers to showcase their high ratings and positive feedback. dscout helped Uber implement a feature that had a very positive overall effect on its user experience.

Uber