Case Study: TurboTax gains foundational tax-season research insights with Dscout

TurboTax completes foundational research in a few months with dscout

The customer TurboTax (Intuit) needed to conduct foundational research on non-users during a busy tax season to understand their tax preparation journeys, but their small, overwhelmed research team lacked the bandwidth to run another diary study. They partnered with the vendor dscout to accomplish this highly contextual research on a tight timeline.

dscout implemented a mobile, asynchronous diary study that captured rich, contextual video feedback from participants throughout their tax journey. This solution provided deep insights into customer pain points and moments of effort and confidence outside of software. The impact included aligning stakeholders through immersive workshops and identifying strategic opportunities for innovation, ultimately leading to deeper insights faster without overburdening the internal team.

TurboTax (Intuit)