Case Study: Trulia uncovers neighborhood insights with dscout

Trulia recruits 50 scouts to map neighborhoods with dscout

The customer Trulia, a real estate company, faced the challenge of helping prospective home buyers understand what it is genuinely like to live in a specific neighborhood, as failing to research an area is a common regret for new homeowners. To unlock what locals value in a place, Trulia partnered with the vendor dscout to utilize their Diary studies service for rich, ethnographic research.

dscout's solution enabled Trulia to conduct remote, media-rich diary studies with residents in Austin and Chicago, gathering photos, videos, and stories about their neighborhoods. This provided deep, contextual insights that revealed how city-specific factors shape decisions, such as proximity to downtown in Austin and public transit access in Chicago. These findings directly influenced the design principles for Trulia's Neighborhoods pages, helping to create more relevant and impactful local information for users.

Trulia