Case Study: The North Face builds better athlete feedback loops with dscout

The North Face shares feedback with athletes using dscout in 3 key ways

The North Face faced the challenge of gathering rich feedback from its professional athletes, a hard-to-reach audience whose input is critical for product development. Their previous method of email surveys was cumbersome for the athletes and did not provide the deep insights needed. To solve this, The North Face partnered with dscout to utilize its mobile platform for qualitative research, meeting the athletes where they are.

Using dscout, The North Face implemented a solution that made providing feedback easy and scalable for the athletes. The platform also allowed the company to democratize the research by inviting stakeholders like designers into the process, building empathy and leading to smarter decision-making. While specific metrics are not provided in the text, the solution resulted in a stronger feedback loop, happier customers, and the internal scaling of research efforts as stakeholders began building their own projects on the dscout platform.

The North Face