Case Study: The North Face captures athlete context and strengthens research with dscout

The North Face engages 150 elite athletes with dscout

The North Face faced the challenge of collecting rich, contextual feedback from its elite athletes, a hard-to-reach professional user group whose input is critical for product development. Their previous method of email surveys was cumbersome for the athletes and failed to provide sufficiently deep insights for their lean, two-person insights team. To solve this, they partnered with dscout, utilizing its mobile diary study platform to meet users where they are.

By implementing dscout's mobile platform, The North Face enabled 150 athletes to easily provide real-time, media-rich feedback from the field, capturing invaluable context at scale. This solution was also democratized, inviting stakeholders from design and marketing into the platform to build empathy and confidence, leading them to initiate their own research missions. The results were richer insights for smarter decision-making and a strengthened feedback loop with their high-value athlete team, fostering greater goodwill and participation.

The North Face