Case Study: Ten Gun Design builds always-on consumer insights with dscout

Ten Gun Design brings always-on consumer insights to every stage of development with dscout

Ten Gun Design, a design agency, needed to conduct in-context, mobile ethnographic research to understand the lives of digital-first workers. Their challenge was to capture authentic, real-time user moments and pain points to inform their brand strategy and storytelling. They turned to the vendor dscout and its remote video platform to unearth these qualitative insights.

Using dscout's platform, Ten Gun Design was able to efficiently capture rich, video-based user data from people in their natural environments. This provided invaluable context and allowed the team to infuse the consumer voice at every stage of development. The solution enabled "always on" research, which led to better data, more aligned decision-making, and ultimately, the creation of more compelling brand stories and fans.

Ten Gun Design