Case Study: Ten Gun Design gains deeper mobile user insights with dscout Live

Ten Gun Design accelerates always-on mobile ethnography with dscout

The customer, Ten Gun Design, faced the challenge of needing to conduct intimate, in-context mobile ethnographic research to understand how digital-first workers operate. To unearth these insights, they required a method to capture real-time mobile moments, which led them to the vendor dscout and its remote video platform.

dscout provided a seamless mobile ethnography solution, enabling Ten Gun Design to efficiently gather rich, qualitative video insights from users in their natural environments. This resulted in more authentic data, better ideas for product storytelling, and the newfound ability to infuse the consumer's voice at every stage of development, making research an "always on" process.

Ten Gun Design