Case Study: Steady sets product priorities with Dscout

Steady recruits 50 participants with dscout to sharpen product priorities

Steady, a platform for finding work and income opportunities, faced a challenge in understanding its diverse user base. Their new user researcher needed to identify who their target users were and develop robust personas, but lacked a clear recruiting pool and geographic diversity. They turned to the vendor dscout and its Recruit service to find a wide sample of participants for a longitudinal study.

Using dscout, Steady recruited 50 participants from across the country to conduct a diary study exploring users' financial goals and feelings about money over time. This longitudinal approach provided rich, representative data. As a result, dscout enabled the creation of detailed personas that directly influenced product feature prioritization and gave the user researcher a strong voice in leadership discussions by grounding decisions in real user needs.

Steady