Case Study: Spotify scales product insights with Dscout

Spotify scales insights across 4 markets with dscout

Spotify's product insights team, led by Ali Fradin, faced the challenge of efficiently combining and leveraging multiple user data streams to refine two critical product launches, Only You and Wrapped. They partnered with the vendor dscout to add contextual, voice-of-the-customer insights to their existing data, aiming to provide more robust support for internal teams like Brand, Marketing, and Product.

Using dscout's Recruit and Diary services, Spotify implemented a mixed-methods approach that included moderated interviews and rapid, iterative diary studies. This solution provided rich qualitative data on user attitudes and perceptions, which was woven into their existing quantitative data to answer "why" questions. The impact was a more holistic understanding of the user experience, which allowed Spotify to confidently scale their research approach to four international markets and deliver stronger, more insightful recommendations to stakeholders.

Spotify