Case Study: Smallpdf scales research and reaches niche participants with dscout

Smallpdf saves a full day of manual work each week with dscout

Smallpdf, a Switzerland-based company with over a billion users, faced challenges in scaling its UX research operations. As the sole researcher, Daniela Victorino struggled with a fragmented workflow across multiple tools and found recruiting niche participants, like recent B2B software buyers, to be a time-intensive and unreliable bottleneck. This limited the team's capacity for strategic projects.

dscout provided a solution by consolidating Smallpdf's workflow into a single platform and utilizing dscout's Partner Panels for recruitment. This enabled four designers and a product manager to conduct their own unmoderated usability tests, dramatically scaling research output. The results included sourcing 150-200 responses from previously "impossible" niche segments and saving a full day of manual work each week, which increased leadership confidence and allowed the team to tackle more challenging projects.

Smallpdf